Apple iPhone 17: Unveiling Revolutionary Features, Prices, and Availability at Grand Launch Event

By: Dainik Realty Bureau | Date: | 10 Sep 2025

Breaking News: The world's leading technology company, Apple, has set a new benchmark in the consumer electronics market with the grand launch of its highly anticipated new products. In an event that has generated significant excitement among tech enthusiasts and general consumers alike, Apple unveiled a range of cutting-edge devices designed to elevate daily life with unparalleled convenience and thrill. Headlining the announcements were the Apple iPhone 17, iPhone Air, iPhone 17 Pro, alongside the much-anticipated AirPods Pro 3, Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3. These latest innovations from Apple are not just visually appealing but are packed with unique features that promise a dramatic leap in performance and user experience, reaffirming Apple’s commitment to pushing the boundaries of technology. With pre-orders commencing immediately and general availability scheduled for September 19, consumers are eager to explore the advanced capabilities and sleek designs of these new gadgets.

Apple iPhone 17: Redefining Design and Display Excellence

The Apple iPhone 17, a centerpiece of the event, has been introduced in five captivating colors: Lavender Mist, Blue, Black, White, and Sage, boasting a fresh and durable design that stands out. Its impressive 6.3-inch display features thinner edges, optimizing the viewing area for enhanced content consumption and productivity. A significant upgrade is the inclusion of ProMotion technology, previously reserved for Pro models, which offers an adaptive refresh rate of up to 120Hz. This dynamic adjustment ensures a remarkably smooth and power-efficient experience, seamlessly adapting to the content being displayed. When idle, the Always-On Display efficiently scales down to 1Hz, further conserving battery. The lock screen has also been made more functional, now supporting live activities and widgets. For outdoor use, the Apple iPhone 17 boasts an unprecedented 3000 nits of peak outdoor brightness, marking it as the brightest display ever on an iPhone. Priced competitively, the iPhone 17 starts at $799, maintaining the cost of its predecessor, and all new iPhone models will commence with a substantial 256GB of storage, offering ample space for all your digital needs.

Next-Gen Wearables: Apple Watch Series 11 and SE 3 Innovations

Apple’s latest smartwatches, the Apple Watch Series 11 and Apple Watch SE 3, represent a fusion of health monitoring and smart technology. The Apple Watch Series 11 has been engineered to be the thinnest, most comfortable, and durable Apple Watch to date. Its resilience is rooted in Apple’s proprietary IonX Glass, which is fortified with a custom Apple-designed ceramic coating that bonds at an atomic level, doubling its scratch resistance. This series also incorporates the latest 5G cellular technology, ensuring superior performance and broader coverage while consuming less battery power. A groundbreaking health feature of the Series 11 is its ability to alert users to potential high blood pressure. By analyzing blood vessel responses over a 30-day period using data from its optical heart sensor, it can identify high blood pressure patterns and notify the user. The Apple Watch SE 3, on the other hand, is powered by the most potent Apple Watch chip, the S10, enabling a host of advanced functionalities. For the first time in an SE model, an Always-On Display is included. Furthermore, with the S10 chip, the SE 3 supports intuitive gestures like Double Tap and Wrist Flick, allowing effortless one-handed control. The Apple Watch Series 11 is available starting at $3.99, while the Apple Watch SE 3 begins at an accessible $2.49.

Immersive Audio and Athletic Prowess with AirPods Pro 3 and Apple Watch Ultra 3

The new AirPods Pro 3 are set to revolutionize the listening experience with a spectacular spatial audio offering. Featuring a custom multiport acoustic architecture, these earbuds precisely regulate the airflow within the ear, enhancing bass response, expanding the soundstage to articulate every instrument, and delivering astonishingly clear vocals across music, shows, and calls. The active noise cancellation (ANC) capability has been significantly improved, now delivering twice the ANC of the previous generation. This superior noise isolation is achieved through a combination of ultra-low-noise microphones, advanced computational audio, and innovative foam-infused ear tips. A game-changing addition is the Live Translation feature, powered by Apple Intelligence. This allows users to understand different languages spoken by others, for instance, when exploring a foreign market, by simply initiating the translation with a new gesture, as ANC simultaneously mutes the speaker’s voice to aid concentration. For athletes and adventurers, the Apple Watch Ultra 3 has been meticulously designed. It boasts Apple's most advanced display technology, utilizing wide-angle OLEDs and LTPO3, resulting in a brighter view from any angle. Thinner borders have expanded the screen area without altering the case size, making it the largest display ever on an Apple Watch. The Always-On mode now refreshes more frequently without impacting battery life, allowing seconds to be visible on watch faces, including a new 'Waypoint' face that dynamically displays points of interest. The Workout app in the Ultra 3 makes customizing views easier and introduces a 'Workout Buddy' – an Apple Intelligence-powered generative voice that provides personalized motivational feedback during workouts. The Apple Watch Ultra 3 is priced from $799.

Introducing the Ultra-Thin iPhone Air and Powerful Apple iPhone 17 Pro

Apple also unveiled the incredibly sleek iPhone Air, measuring a mere 5.6 mm thick, making it the thinnest iPhone ever. This exceptionally light device comes packed with Apple's most advanced features. It sports a breathtaking 6.5-inch display, complete with ProMotion technology, a 120Hz refresh rate, Always-On Display, and an astonishing 30,000 nits of peak brightness. The screen is safeguarded by the new Ceramic Shield 2, which offers enhanced anti-reflection and three times greater scratch resistance than its predecessor. For the first time, Ceramic Shield also protects the iPhone’s rear, providing four times more resistance to cracks compared to previous back glass. The iPhone Air's design innovatively features a new plateau at the top, housing key internal components. The Apple iPhone 17 Pro redefines premium smartphone experience with not just a bold new aesthetic but also a dramatic surge in performance, establishing itself as the most powerful iPhone yet. Critical for system performance, it introduces an entirely new thermal management strategy. Apple has meticulously managed power and surface temperatures to guarantee that both the iPhone 17 Pro and iPhone 17 Pro Max consistently deliver exceptional performance while remaining comfortable to hold. At the heart of this new thermal system is an Apple-designed vapor chamber, sealed with deionized water and laser-welded into the aluminum chassis, which efficiently dissipates heat, enabling sustained high performance. All new iPhone models will start with 256GB of storage. The iPhone Air starts at $9.99, while the iPhone 17 Pro maintains last year's 256GB iPhone 16 Pro pricing at $1099, and notably, a two-terabyte configuration is available for the first time.

Availability and Pricing: Your Guide to Apple's Latest Devices

The excitement generated by Apple's new product lineup is matched by their competitive pricing and immediate availability. The Apple iPhone 17 is introduced with a starting price of $799. For those seeking the ultra-thin, the iPhone Air begins at $9.99. The most powerful offering, the iPhone 17 Pro, starts at $1099, providing a premium experience with advanced capabilities. In the smartwatch category, the Apple Watch SE 3 is available from $2.49, making smart technology accessible. The feature-rich Apple Watch Series 11 starts at $3.99, while the specialized Apple Watch Ultra 3 for athletes is priced from $799. While the exact price for AirPods Pro 3 was not explicitly stated in the immediate announcements, their highly anticipated release is part of this grand launch. Consumers can seize the opportunity to pre-order all these groundbreaking new models starting today, with general availability slated for September 19. These new Apple products are poised to redefine industry standards and offer users an elevated, intuitive, and seamlessly integrated technological experience.